Revenue intelligence · PMS-native
Every penny in.
Every penny in.
Every penny missing.
Sentinel is revenue intelligence for private clinics. It tells you the story of every penny that came into the clinic — and every penny that didn't. Every call, chat and enquiry, every ad, invoice, payment and spreadsheet — pulled from the tools you already run and reconciled against your PMS in real time. One live screen. One truth.
Native PMS sync
UK GDPR · DPA as standard
One hub, not a pile of tools
From chaos
Scattered calls, unpaid deposits and cold leads — pulled into one reconciled view. Scroll to watch it resolve — or flick the switch.
!Missed call · 11:48No callback logged. Lead going cold.
£Deposit not receivedReserved, never paid — 4 patients.
~Plan stalled · £4,100Presented 14 days ago, no chase.
↻Recall overdue1,424 sitting unworked.
✕Cancelled — rebook7 slots to win back this week.
@WhatsApp enquiryUnanswered since yesterday.
Needs your eye · today● RECONCILED
Callbacks to make2
Deposits to recover£2,800
Stalled plans to chase£41,000
Recalls queued1,424
Cancelled — rebook7
ChaosClarity
The leak / what it costs
The money is already in your practice.
Move the sliders to your numbers and see what's slipping through the front desk each month.
Based on the hours you aren't open
£0
Sentinel could potentially save you this each month — enquiries answered and booked while you're closed.
0
Enquiries while you're closed / month
0
Sentinel could book / month*
*Illustrative estimate. Assumes enquiries arrive across a 12-hour day, 7 days a week, and book at your current rate when answered.
Revenue · this month
£0
↑ 28% vs prior
Acceptance rate
0
tracked live
Recalls overdue
0
unworked
Money on the table
£0
unaccepted treatment
Ready to see your numbers?
Who it's for / one hub
One hub. Every seat at the practice.
Sentinel isn't a dashboard for the owner and nothing for anyone else. Every role gets a view built around the job they actually do, all running on the same live data underneath. Pick a seat.
LIVE
Revenue — June
Production, collections and what each channel returned
Produced
£92,400
↑ 9% vs May
Collected
£64,000
↑ 6% vs May
Blended return
4.2×
on ad spend
Revenue by treatment · what's actually paying
Good afternoon. The front desk has been busy.
176 conversations this period · 104 warm · 38 booked
Conversion
22%
↑ 1.4 pts
Avg case value
£2,140
↑ £120
Recalls overdue
1,424
unworked
Conversation → revenue funnel
Conversations
176
all channels
Warm leads
104
59% turn warm
Booked
38
37% of warm
Booked & paid
29
76% pay
Needs your eye · today
!Callbacks to makeRequested, not yet returned2
£Deposits to recoverReserved, never paid — 4 patients£2,800
~Stalled treatment to chasePresented, no follow-up booked£41,000
↻Recalls queuedOverdue, currently unworked1,424
Emily's smile plan
Build it together, then take payment before she leaves
✓Invisalign£3,500
✓Composite bonding£2,400
✓Teeth whitening£350
Porcelain veneers£4,800
Hygiene & airflow£120
Subtotal£6,250
Package saving · 12%−£750
Total£5,500
Take payment
On the spotCash · card
FinanceYour providers
Split planYou manage
Live conversations
Voice, chat and WhatsApp — answered, qualified and filed
ACAlisha CallaghanWeb VoiceBooked · Tue 3pm
TFTaylor FalconerWhatsAppWarm
BSBrandon SparkWeb ChatCallback
JYJay MensahWeb ChatBooked · Paid
✓ Every conversation written to the patient's PMS file automatically — no double entry.
Real screens from Sentinel · figures illustrative
The radar / not another tool
Your conversion tech, wired in as a sensor.
Voice, chat and WhatsApp are how a modern practice wins the booking — so Sentinel runs them too. But they aren't the product. They're radars: every conversation answered, qualified and reconciled against your PMS the instant it happens, then fed into one core. Modern front-of-house under one roof, not a pile of disconnected tools.
The radars · 24/7
Every conversation, captured.
Voice and chat answer the phone and the website around the clock — booking, qualifying and logging while you're closed. Human calls are transcribed too.
Web voice & phone
Web chat & forms
WhatsApp & email
Every human call, transcribed
SentinelTHE CORE · LIVE
The intelligence · live
One reconciled truth.
The signal isn't the product — what Sentinel makes of it is. Every conversation checked against the PMS record and turned into something the team can act on.
Live revenue dashboard
Action lists with a name on them
Ask anything, answered live
Follow-ups that run themselves
The radar in action / hear it work
This is one radar, doing its job.
The voice and chat AI picks up every call and message, books the appointment, and writes a clean summary straight to the patient's PMS file — then hands the signal to Sentinel. You never touch a separate tool. Here's what it's handling right now:
Hi — thanks for calling Marylebone Dental. Would you like to book a consult?
What would it find in your practice?
A private walkthrough, built around your practice.
Autopilot CRM / zero admin
A CRM that runs itself.
All the benefits of a CRM — none of the admin. Because Sentinel listens on every channel — your phones, its own voice and chat AI, your WhatsApp — and connects to your PMS, it knows exactly where every patient stands. When something changes, the card moves itself. Nobody updates this board. Watch:
Expected to close
£0
pipeline value × each stage's go-ahead rate
Total pipeline value
£0
unweighted, pre-go-ahead
Warm leads
0
£144,285 est. value
Leaked in 30 days
£0
lapsed + FTA + cancelled
☎CALL · Emily Carter · 11:42 — “Could I book in for that consult? I’m quite a nervous patient…”
General enquiry 51£135,905
RBRebecca Brooks
Asked for whitening prices
No value yet2h
MKMichael Kent
Enquired about implants
£2,600 est1d
Warm lead 56£144,285
ECEmily Carter
+44 7700 900123
Wants a whitening consult
CLINICWarm lead⚑ NERVOUS PATIENT
£350 est6m
AGAmelia Grant
Hygienist appointment options
£95 est1d
Booked 8£16,465
AUTO-MOVES HERE
JLJames Lowe
Whitening consult · Tuesday 3pm
£350 est18m
Go-ahead 20£37,710
HHHannah Hughes
Composite bonding
£2,400accepted
ISIsabella Silveira
Invisalign
£3,500accepted
Emily rings the practice. Reception books her in — Sentinel is on the line, listening.
Ask Sentinel / try it
Ask your practice anything.
Ask the way you'd ask your practice manager — and get an answer in seconds, drawn from every corner of your live data. Tap a question to see it answered.
YouHow much revenue is sitting in unaccepted plans over £3k?
£64,200
across 14 patients. 9 haven't been contacted in 30+ days.
View the 9 patients →
Why it works / from the Sentinel handbook
The FTSE 100 knows its numbers. Does your clinic?
The difference isn't intelligence or effort. It's systems and processes — a business that runs on them doesn't guess. One side was built that way; the other was never offered it. Four ideas Sentinel is built on.
The signal isn't the product. What Sentinel makes of it is.
Voice, chat and WhatsApp win the booking, so Sentinel runs them too. But they're radars — every conversation captured, qualified and reconciled into one core.
Not a dashboard. A list with names on it.
Not a report to interpret. The next patient to call, and the reason.
Most of the growth you're chasing isn't new business.
It's already in your list, half-closed.
A good practice rarely runs short of patients. What it loses track of is what happened to the ones it already had.
ONE PATIENT · ONE THREAD
the ador organic
the bookinghow & when
the visitshowed or didn't
the decisionconverted or not
the moneyprice & cost
the returnlifetime value
Nothing enters your business untold. Nothing leaves it unexplained.
Win the case / at the chair
Present treatment plans — accepted in the room.
Sentinel has a built-in hub for treatment coordinators. Your TCO builds the treatment plan with the patient and has them accept it on the spot — collect in full by cash or card, hand it to your own financing providers, or arrange a payment plan you manage yourself. Tap treatments to build Emily's plan.
CHOOSE YOUR TREATMENT
Invisalign
Clear aligners to straighten the smile
£3,500
Composite bonding
Reshape and perfect the edges
£2,400
Teeth whitening
Brighten by several shades
£350
Porcelain veneers
A flawless, natural-looking finish
£4,800
Dental implant
A permanent replacement tooth
£2,600
Hygiene & airflow
A deep clean and polish
£120
+ Add a custom treatment
Anything you offer — name it, price it
Emily's smile plan
Subtotal£6,250
Discount12%−£750
Total£5,500
You save £750
On the spotCash or card
FinanceYour providers
Split planYou manage
Choose payment →
Security & compliance
Infrastructure-grade by default.
Patient data is the most sensitive thing a practice holds. Sentinel is built so it stays protected, private and yours — by design, not by promise.
UK GDPRICO registeredDPA as standardUK-hostedAES-256 at rest
UK GDPR · ICO registered
UK GDPR, DPA as standard
Built to UK data-protection standards from the ground up, with a documented lawful basis for every category of data we touch. Every practice signs a Data Processing Agreement before a single record syncs — you stay the data controller, always.
TLS 1.2+ · AES-256
Encrypted end to end
Patient data encrypted in transit and at rest. No exceptions, no plain-text copies, no shortcuts.
UK-hosted
UK data residency
All Sentinel infrastructure is UK-hosted. Your data is stored and processed in the United Kingdom — it doesn't leave without a lawful transfer mechanism.
Least privilege
Role-based access, fully audited
Owners, managers, coordinators and front desk each see exactly what their job requires. Every access and action is logged — who saw what, and when.
Never sold
Your data stays yours
We never sell your data. Your patient records exist in Sentinel to serve your practice, and only your practice.
Native integration
Works with your PMS
A first-class native integration, not a brittle export. Sentinel reconciles against the record — it never becomes a second one.
GOVERNANCE
Read our privacy policy.
By invitation
We onboard a few practices at a time.
Sentinel goes to a small number of high-end practices, each onboarded personally. If you run one and want the intelligence layer beneath it, book a private demo — pick a time that suits you and we'll walk your numbers together.
Private demo · no obligation
By booking you agree to our privacy policy. We'll only use your details to arrange the demo.